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Which is more effective - paid or free advertising - and why?

Advertising paid and free is always more effective with the very well SFI tools!

But we must specify 3 cases as follow:

1 - in site advertising totally free

2 - in site advertising totally paid

3 - insite partially paid and partially free

In the cases 1 and 2 advertising paid is as effective as advertising free

But in the case 3, advertising paid is more than advertising free, because the paid advertising benefits of the best place, colours, and so on!
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Which is more effective - paid or free advertising - and why?

Advertising paid and free is always more effective with the very well SFI tools!

But we must specify 3 cases as follow:

...more