The answer to your question will vary according to your expectations and efforts. For paid I recommend the S-Builder. A poorly written and/or placed ad campaign is a waste of money. Some internet advertising providers will not accept SFI ads so looking for the right provider and appropriate placement can be time consuming.
For free or low-cost you could write about SFI or put your SFI and TripleClicks ads in appropriate targeted blogs, websites, and articles. If you maintain sites or blogs of your own, you can control the content and placements. These can be highly targeted and offer good prospects but it requires research, time and effort. Talking to friends, colleagues and co-workers can produce leads it is free. However good communication and presentation skills are advisable.
So back to your question "Which is more effective--paid or free advertising--and why?"
Ask yourself: "What are you willing to sacrifice and personally do to achieve results?"
The answer to your question will vary according to your expectations and efforts. For paid I recommend the S-Builder. A poorly written and/or placed ad campaign is a waste of money. Some internet advertising providers will not accept SFI ads so looking for the right provider and appropriate placement can be time consuming.
For free or low-cost you could write about SFI or put your SFI and TripleClicks ads in appropriate targeted blogs, websites, and articles. If you maintain sites or ...more
