Remember, statistics show that people will say no about 5 times before they say yes. Folks are just naturally inclined to refuse an offer that they were not seeking. When presenting this opportunity to a cold market prospect, just remember to stay pleasant and low key. No need to get overly aggressive or excited. Show your enthusiasm for the program with positive language and give the prospect time to absorb the facts you give them.
If your initial attempt is low pressure, even if they say no, they will be more likely to retain the key points of your presentation. If this is face to face, see if you can get an email address to send them a link to more information and encourage them to research it themselves.
Get some TripleClicks promo items and carry them with you; people respond well to these professionally designed marketing tools.
The point is, if you can make it to that sixth contact with the prospect, you'll finally get the YES you were looking for! And if you don't make it to 6 contacts, no big deal, just not the right person for this program. On to the next!
Remember, statistics show that people will say no about 5 times before they say yes. Folks are just naturally inclined to refuse an offer that they were not seeking. When presenting this opportunity to a cold market prospect, just remember to stay pleasant and low key. No need to get overly aggressive or excited. Show your enthusiasm for the program with positive language and give the prospect time to absorb the facts you give them.
If your initial attempt is low pressure, even if they ...more
