This is a great question as the answers from affiliates have been great in helping all of us to be effective communicators when introducing SFI to people who are interested in this organization.
The first part of this question, for me, is consideration of the letter. A "letter" comes in different forms - electronic, paper, card, post-card and even on business cards. So for me, I consider the type of letter that is a fit for the individual that I am communicating to.
Once the "format" of letter is decided then content (what do I say) comes next. I often approach my comments about SFI as a means of building not only my personal world but also the world in which my family and friends will feel fulfilled. I also share how SFI has helped me to fulfil my dreams for not only self but for those I care about. I then proceed to share some other successes from affiliates (testimonials) about what SFI has done for them.
In my humble opinion, it is important to assist future members of SFI - either as an affiliate or a TripleClicks member to understand how there is personal benefit so the more real that the SFI experience can become the more likely you will have someone join SFI.
Your wording about "wanting to know more about SFI" is the key to any letter that is sent out to potential affiliates as "knowing" means to not only answering "WHAT" SFI is, not only "HOW" SFI helps people achieve their dreams but also needs "WHY" the individual should join SFI.
Enjoy creating your letters of introduction to SFI.
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This is a great question as the answers from affiliates have been great in helping all of us to be effective communicators when introducing SFI to people who are interested in this organization.
The first part of this question, for me, is consideration of the letter. A "letter" comes in different forms - electronic, paper, card, post-card and even on business cards. So for me, I consider the type of letter that is a fit for the individual that I am communicating to.
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