When designing a business card, it must have a way to contact you. It should also include the website to go to for more information. You want to use the space on the business card wisely. Do not say too much about the SFI program you are advertising for. Leave the readers wanting to learn more about what you are trying to show them, and inspire them to visit your website to learn more.
You may also wish to give them something EXTRA. Offer a gift card if they visit your website daily or an entry into a contest for TCredits and include a description on your Leadership Blog of the prizes you offer and drawing dates, and rules to participate, etc. You may include the website to your blog page so they may learn all you have to offer at the website. People love to win FREE items. This may also set YOUR SFI website apart from someone else that does NOT reward its members.
Offer a free eBook, or newsletter, EVEN IF...they are NOT ready to become a member of the SFI opportunity, yet. Make sure the eBook has links to the SFI websites, and your newsletters do, too. Eventually, if they read your eBook enough, and see your newsletters...and they are advertising the cash and prizes others won, and they see many people advancing from EA to Bronze Leader to Silver Leader...they will eventually wish to become a member of SFI, and they will still have your business card, and a way to contact you...and eventually wish to come to your website, too.
So, you want your business card to offer them a way to request a FREE eBook, and newsletter, and the fact that they may win from YOU TCredits and other prizes, as well as additional ones from SFI...and just enough information for the recipient to want to go to the websites to learn more about what you do.
Also, some of the business cards are also online as well as in print form...did you ever see an electronic business card? They are even better than an eCard, I think. If you receive a printed card you need to manually type in the address to all the websites on the card...but, if you ALSO have an online version of the card...be sure you put on the printed version of the card a message that says "This business card is also available online at xyz.com...or your website" This would make it convenient because instead of typing the address to the website, the readers only need to click on the links. The online version of the card is even more animated. Places like VistaPrint.com are great for ALSO placing the business cards online, too. This also helps when you are ready to re-order your cards, because it is also saved online.
You want your business card, which is a form of off-line advertising, to inspire the reader to always want more...to be able to see an animated card that is more inspiring for them to wish to visit every link to all that SFI and YOU have to offer. Just as all your friends wish to learn more about YOU and your life...you want the business card reader to want to learn all about YOU and the company you represent.
If you meet a friend for the first time...you do not tell them everything about you...so, with a business card when a person sees the business for the first time, tell them just enough to inspire them to want them to learn more about the business. They are brand new to it, and the website will answer most their questions, as the LaunchPad Learning. You want your contact information to just be there in case they have difficulty accessing the information that SFI has left for them through the lessons, and everything they need to know is already available to them. So, mostly just very little information to make them want to know more about the business...do not ruin the surprises by telling them everything. Let them learn some things on their own. And be there for them to answer their questions.
Hope this helps you.
Happy Business Card Creations to you!
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