To be a successful ECA, you need to make sure you have products that people want. If you already have an offline business with products that are both popular, and easy to ship, you are already off to a great start. Now it is a matter of getting those products advertised. One of the great things about SFI is that others can do a lot of that advertising for us. Connect to a lot of people in A2A and your store will start appearing on their tConnect pages.
Because of shipping costs, many people start an ECA store with digital products. If you go this route, what I said about having a product people want still applies. Simply slapping a few second-rate e-books you have resell rights to is not enough as there are hundreds of those already. If you are going to sell e-books, writing your own will help make yours stand out. And if you are going to re-sell other peoples books, make sure you cull the bad ones and only sell quality product.
Another way to succeed in digital products is to cover a niche that no one else is covering, especially if that is a niche that you happen to have knowledge in. There are tons of traffic generating ECA products out there, so that might not be the best niche to try to fill. Instead look for something less crowded.
To be a successful ECA, you need to make sure you have products that people want. If you already have an offline business with products that are both popular, and easy to ship, you are already off to a great start. Now it is a matter of getting those products advertised. One of the great things about SFI is that others can do a lot of that advertising for us. Connect to a lot of people in A2A and your store will start appearing on their tConnect pages.
