Your headline is 70% responsible for the success of your ad. You want it to promise the biggest benefit, make a news announcement, or ask a provocative question.
“Worried about money?
Lose those worries by adding a second paycheck with Strong Future International. It's good, and it will get interested people to read your sales copy [which is the job of your headline].
Test Your ads. Create two different ads with two different offers. Key the ads so you know which ad the client saw, and see which offer works best. This is absolutely the best way to increase the effectiveness of your advertising. Keep testing until you find the offer that works the best. You will DOUBLE the effectiveness of your ads.
Understand the variety of promotional venues you can work with. You can use discount coupons, free premiums, loss-leader premiums, bundled products or services, rebates, sampling, contests, and/or sweepstakes to bring customers in. You can offer credit terms and easy payments. You can offer a 30 day no questions asked return policy. You can promise to beat any advertised price in the market. You can guarantee quality, freshness, turn-around time, or anything else that will make your offer more attractive to consumers.
You need to make your customers squirm, or wince, or laugh, or cry. You need them excited, exhilarated, and ready. Let them feel danger. Fear. Heat. Sex. Hunger. Pain. Desire. Life. Death. Stoke them up, and then tell them how to get what they want. Fulfill that desire. Quench that thirst. Eliminate that pain. Easy. Fast. Free.
That's how you get more effective advertising. Your words are what will get you new clients. Your words must generate an emotional response in your reader.
Human beings respond to specific motivations. The strongest one is fear. From a little dandruff on the collar to a full-blown heart attack, advertisers use fear to motivate because it works.
I hope it hepls!!
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Your headline is 70% responsible for the success of your ad. You want it to promise the biggest benefit, make a news announcement, or ask a provocative question.
“Worried about money?
Lose those worries by adding a second paycheck with Strong Future International. It's good, and it will get interested people to read your sales copy [which is the job of your headline].
Test Your ads. Create two different ads with two different offers. Key the ads so you know which ad
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