Hello,
Advertising is an important part of the lead generation.
Some marketers suggest that you can do without the cost and low returns they attribute to advertising, but done right, advertising is a tremendous tool.
Lower your expectations!
you should probably be realistic about what an ad can do. If you are running a small online ad it might be unrealistic to believe you can get a multi-thousand dollar return?
Your ads should be able to move people from awareness to like and trust by having a small call to action that benefits them.
Make content your call to action, deliver awesome stuff, capture leads and gently move them on to even more awesome stuff as you introduce everything they need to know.
Take it a step further. Once you have a baseline you can start to work on improving your results by simply tweaking things like headlines, calls to offer, visual elements, keywords, content, publications and lists.
Once you know what’s working in one place you can expand to test it in other places.
I recommend using inexpensive Google AdWords campaigns to test out headlines and landing pages before broadcasting more widely.
Hope this helps?
less
Hello,
Advertising is an important part of the lead generation.
Some marketers suggest that you can do without the cost and low returns they attribute to advertising, but done right, advertising is a tremendous tool.
Lower your expectations!
you should probably be realistic about what an ad can do. If you are running a small online ad it might be unrealistic to believe you can get a multi-thousand dollar return?
Your ads should be able to move people
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more
