Internet Advertising Techniques;
Pay Per Click search ads provide your next best set of Internet advertising techniques after organic search engine placement.
Text links almost always outperform banner ads as advertising techniques because they look more like content and people are used to clicking on content (text links) far more than ads.
Internet display ads perform best with flash animation, motion, or video.
Eye reads top left to bottom right and that impacts your click-through rate depending on where your text links or display ads are on the page.
The page upon which the consumer clicks is just as important than the ad or link that got them there.
Writing as Advertising Techniques;
The use of certain words are power words which produce results.
Use present tense – better response than past tense.
Do use the word “you” or “your” far more than “I” “me” or “we.”
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Internet Advertising Techniques;
Pay Per Click search ads provide your next best set of Internet advertising techniques after organic search engine placement.
Text links almost always outperform banner ads as advertising techniques because they look more like content and people are used to clicking on content (text links) far more than ads.
Internet display ads perform best with flash animation, motion, or video.
Eye reads top left to bottom right and that
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