Which is best, free or paid advertising?

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Brandon Jenkins, Aff (North carolina, US) Top Author Forum Guru 7/20/2013 9:14 pm
Affiliate since: 06/11/2013, Power Rank: 99999999 | Read Brandon's 23 other Ask SC answers
Neither and both at the same time.

If you take an economics class, one of the first things you will learn is that nothing is free. Something that doesn't cost you money still is not free, as it requires time. Time that you could spend doing something else. This is referred to as the opportunity cost.

In essence, no matter what you do, there is a cost. Whether the cost is important depends on whether you method works better than the other method you could be using. But there
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