Paid advertising is the most responsive but free advertising is the most sustainable. So when it comes to a comparison between the two, I'd say if you can afford paid ads run them. If you can not then there are free ways to advertise. What most people are looking for is a silver bullet approach to advertising. There is no such thing.
No matter which form of advertising you use, you will need to test, retest, tweak, and retweak. Fine tune and readjust. There is no easy way out. One thing for sure, free advertising is much slower than paid advertising. Paid advertising can send you out of business before you get started good. So what's the solution?
The solution to the dilemma between free and paid advertising is to use a combination of both to balance your budget. This way you will start to see results from your advertising sooner than later and you won't go bankrupt trying to do it. You can even co-opt the cost involved and you can co-opt free advertising as well so that the collective efforts of many will produce better results for the advertising.
less
Paid advertising is the most responsive but free advertising is the most sustainable. So when it comes to a comparison between the two, I'd say if you can afford paid ads run them. If you can not then there are free ways to advertise. What most people are looking for is a silver bullet approach to advertising. There is no such thing.
No matter which form of advertising you use, you will need to test, retest, tweak, and retweak. Fine tune and readjust. There is no easy way out. ...more
