I think most of the advertising that is done, both from SFI and the advertising we, as Affiliates, do is often very global and weakly targeted. Even targeted ads will produce people who are not actively seeking an online opportunity, but are trying to earn credits or clicking on links to earn revenue.
When these kinds of leads sign up, it isn't at all about an opportunity, but completing a task and just moving on. As a rule, those sign ups will end up red-flagged in a year. Our opportunity, in this case, is to send periodic team mail with creative subject lines and enticing invitations to try out something that could change their lives. It's like fishing in the ocean, but sooner or later there will be a new contact.
I think most of the advertising that is done, both from SFI and the advertising we, as Affiliates, do is often very global and weakly targeted. Even targeted ads will produce people who are not actively seeking an online opportunity, but are trying to earn credits or clicking on links to earn revenue.
When these kinds of leads sign up, it isn't at all about an opportunity, but completing a task and just moving on. As a rule, those sign ups will end up red-flagged in a year. Our opportunity, ...more
