When advertising SFI, your target varies greatly in terms of needs and scope of doing business. So you need to communicate effectively to the:-
1. Individual affiliate- target the different ages, economic abilities
2. Potential companies and organisations with a formal way of operating
3. Non-formal organisations that are searching for new ways to break into the less traditional markets
4. Small/big organisations
Do not leave any one out for you aim to attract all. As such depending on your target group, get a one-liner that will punch them in the gut and not only rouse their interest, but also sustain it for as long as they live.
I therefore believe that there is no "general" advertising sentence/maxim, no one-size fits all
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When advertising SFI, your target varies greatly in terms of needs and scope of doing business. So you need to communicate effectively to the:-
1. Individual affiliate- target the different ages, economic abilities
2. Potential companies and organisations with a formal way of operating
3. Non-formal organisations that are searching for new ways to break into the less traditional markets
4. Small/big organisations
Do not leave any one out for you aim to attract all. ...more
