Both are equally important. It is imperative that sponsors send a welcome letter, at the very least, or make some kind of initial contact with a prospect as soon as they sign up.
Why is this initial contact important? Here are my top three reasons:
1. Build rapport - the more comfortable the prospect feels with you the more apt they are to duplicate you. Building trust / rapport is the most vital reason for contact. The more they trust your actions the more they will follow you lead and duplicate you.
2. Add value - initial contact adds tremendous value to your prospects and the more you offer the more value you add. This benefits both you and your prospect. They will duplicate you even more the more they trust you and trust is a by product of value.
3. Provide comfort level - initial contact always provides comfort to your prospect and even more so if you have an open door policy so they feel welcomed.
Once you have had initial contact in some form, you must also, at various durations, follow up with your prospects, as well. Why? Especially, your movers. Your movers will be easier to keep on track, but they also can easily fall off track if they feel they are being left to defend themselves and deserted by their upline. Follow up with your prospects either weekly, monthly or at some custom duration unique toneach one and do so by ranking each one by performance level starting with the big hitters to low ballers.
I.E.
1. Hit your Team Leaders first
2. Hit your EA2 and EA next
3. Hit your active Affiliates
4. Hit your inactive or static affiliates
The purpose of this ranking order is the higher rank affiliates will require less motivation to remain active and moving but are more important to hit first show them their importance . Where as your lower ranking affiliates will likely require much more effort and may not react to your follow ups. All are worth some level of effort. However, do not waste too much time on your non shakers if they are non responsive.
In summary, both your initial and follow up contact is of key importance. Why? Initial contact will lay the ground work for those affiliates that are likely to excel and this will only solidfy the probability that will be your top producers if you show them you are there for them.
Follow up contact is critical to show that you are following their actions and providing critical key suggestions or recommendations based of their actions that will help them reach milestones in their quest for success that they may not otherwise be aware of.
All true successful leaders and/ or sponsors will contact their downline at some degree and follow up with their most responsive affiliates as long as they continue to move as it is a Win/Win for both the sponsor and affiliate downstream and also for your team as a whole.
The worst thing a sponsor can do is ignore your downline all together. They will most likely fall off in the end. Remember, to be successful, duplication is essential. To duplicate success, you must act like you want them to act. Initial and follow up contact has always proven to be of critical and equal importance and should be a task on your to do list daily.
Do this and you success will ultimately reflect it.
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Both are equally important. It is imperative that sponsors send a welcome letter, at the very least, or make some kind of initial contact with a prospect as soon as they sign up.
Why is this initial contact important? Here are my top three reasons:
1. Build rapport - the more comfortable the prospect feels with you the more apt they are to duplicate you. Building trust / rapport is the most vital reason for contact. The more they trust your actions the more they will follow
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