The most successful and highest-earning entrepreneurs know that “the fortune is in the follow-up” and capitalize on it by always following up multiple times.
Your follow-up technique and message will differ depending on the group you're contacting. Basically, these groups fall into three categories—prospective affiliates you're going to sponsor, your Personally Sponsored Affiliates (PSAs), and affiliates who have achieved the rank of Executive Affiliate or higher.
Keep it simple! Provide concise instructions. A confused mind will not act.
Always identify yourself as an SFI Marketing Group affiliate so they make the connection as to why you're contacting them. If you're going to be their personal Sponsor or Team Leader, let them know that, too.
Offer to answer questions they might have about SFI and home business in general. You may also wish to include a short testimonial of how the system is working for you (if you've got a good, strong testimonial to offer, that is). Offer friendly guidance and support!
Do NOT make aggressive statements like, "If you want to make money with this you need to accumulate 1,500 VersaPoints now." This will only cause backlash and cause people to opt out of SFI. Our system clearly works, and one big reason is because we bring people through in steps, without undue pressure. We show them the BENEFITS of participating in SFI and let them decide. There's no need to twist anyone's arm.
Always identify yourself as an SFI Marketing Group affiliate so your new affiliates make the connection as to why you're contacting them. If you're their Sponsor, let them know that, too.
Refer ALL your new PSAs to their To-Do List at the SFI homepage, where they can begin to immediately familiarize themselves with SFI's simple plan for maximizing success.
Make your communication (e-mail, print, etc.) with them short, friendly, and personal. Use their name in your salutation if you can.
Offer to answer questions they might have. Offer to assist them in achieving the goal of accumulating VersaPoints each month and familiarize them with SFI's simple To-Do List. Offer ways you can work with your affiliates to achieve the maximum amount of VersaPoints they can each month and build your businesses together (remember, TEAMWORKING is the key to building huge incomes with our system!!). You may also wish to include a short testimonial of how the system is working for you (if you've got a good, strong testimonial to offer, that is). Offer your friendship. Above all else, help us get your affiliates to take action and build their businesses!
Through your Genealogy report, you can send personalized welcome letters incorporating all of the above guidelines.
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The most successful and highest-earning entrepreneurs know that “the fortune is in the follow-up” and capitalize on it by always following up multiple times.
Your follow-up technique and message will differ depending on the group you're contacting. Basically, these groups fall into three categories—prospective affiliates you're going to sponsor, your Personally Sponsored Affiliates (PSAs), and affiliates who have achieved the rank of Executive Affiliate or higher.
Keep it
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