It is not possible to have a follow-up without an initial contact with a prospect. Therefore it goes without saying that the initial contact is more important when compared to a follow-up meeting.
That said, it is implicit that both are important, indeed very important for prospects. That is why there is talk about 'more important' in the question.
The initial contact has a lot of influence in determining whether it is even possible to have a follow-up. A prospect not well handled on initial contact can lose interest, turn hostile or even do an outright shut off.
Therefore the main reason why the initial contact with a prospect is more important than the follow up is that it is only the initial contact that makes the follow-up possible. Follow-up is step 2 and initial contact is step 1.
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It is not possible to have a follow-up without an initial contact with a prospect. Therefore it goes without saying that the initial contact is more important when compared to a follow-up meeting.
That said, it is implicit that both are important, indeed very important for prospects. That is why there is talk about 'more important' in the question.
The initial contact has a lot of influence in determining whether it is even possible to have a follow-up. A prospect not well handled ...more
