What's more important--the initial contact with a prospect or the follow-up, and why?

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3863 votes
Bryan Hammond, Aff (Washington, US) Top Author Forum Guru 5/1/2013 3:30 am
Affiliate since: 02/04/2013, Power Rank: 99999999 | Read Bryan's 47 other Ask SC answers
I believe the followup is crucial to creating active affiliates. When someone first signs up as a new affiliate, they are bombarded with emails. By sending an initial contact email, sometimes this can get lost in the new affiliates inbox.
If the followup is sent out between 2 - 4 days after an affiliate signs up, the odds of them reading the email are higher.
This also gives the new affiliate a chance to learn a little about SFI prior to help being offered by their sponsor. All too often
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