Both are very important. The initial contact sets the stage with the prospect, and the follow-up if consistent, shows that you are a serious leader. The initial contact may come in first because if it doesn't grab their attention, the follow up takes a lot longer and much more consistency and work.
Finding the right welcome letter can make a difference with the initial contact. Try several and see which one works for you. With all of the language and cultural differences in SFI, the initial contact needs to connect with many different people. Therefore, it might be better to use a different initial welcome with each language group. The importance of translating at least some of the message into their language in your initial welcome shows that you respect their language and culture.
For follow up, I suggest the Checklist under Affiliate Manager on each persons profile page. This is a great tool, and gives you guidelines on being an awesome sponsor. Send a letter every few days while you check off the list. It is designed to be completed in 10 days. It works great by helping the leader stay on track and follow what has worked for those in the past. It also gives you something to recommend when your members have problems with following up.
Both are very important. The initial contact sets the stage with the prospect, and the follow-up if consistent, shows that you are a serious leader. The initial contact may come in first because if it doesn't grab their attention, the follow up takes a lot longer and much more consistency and work.
Finding the right welcome letter can make a difference with the initial contact. Try several and see which one works for you. With all of the language and cultural differences in SFI, the initial ...more
