Affiliate since: 08/02/2000, Power Rank: 99999999 | Read David's 16 other Ask SC answers

I'm answering under the presumtion that you are referring to prospective affiliates and not those already signed up.

The initial contact is crucial. First impressions and all that. But the follow up is equally important because it can take 7 to 20 contacts before you can close the deal.

So you want to be sure you have a great opening and be ready to keep going becuase few prospects are going to sign up after just one contact. If your opening is bad though you never get the chance to follow up!.

Final answer. BOTH are equally important.
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I'm answering under the presumtion that you are referring to prospective affiliates and not those already signed up.

The initial contact is crucial. First impressions and all that. But the follow up is equally important because it can take 7 to 20 contacts before you can close the deal.

So you want to be sure you have a great opening and be ready to keep going becuase few prospects are going to sign up after just one contact. If your opening is bad though you never get the chance
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