Most important author are:
- Philip Kotler, he said - Marketing management is the art and science of choosing target markets and getting, keeping and growing customers through creating, delivering, and communicating superior customer value.
- Than Dale Carnegie, Deepak Chopra, Joseph Murphy, Jack Trout...
- But for me, most interesting book in this field is
“ All Marketers Are Liars
The Power of Telling Authentic Stories in a Low-Trust World”
The biggest lie that master marketer Seth Godin tells in this book is the name of his book. He explains that all marketers are not, in fact, liars: They are merely storytellers. The liars, he writes, are the consumers who lie to themselves every day about what they wear, where they live, how they vote and what they do to work. Godin explains that successful marketers are just the providers of the stories that consumers choose to believe. A good story that satisfies customers is the source of a company's growth and profit. What it takes to make it work, Godin writes, is a "complete dedication to and embrace of your story."
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Most important author are:
- Philip Kotler, he said - Marketing management is the art and science of choosing target markets and getting, keeping and growing customers through creating, delivering, and communicating superior customer value.
- Than Dale Carnegie, Deepak Chopra, Joseph Murphy, Jack Trout...
- But for me, most interesting book in this field is
“ All Marketers Are Liars
The Power of Telling Authentic Stories in a Low-Trust World”
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