Recruiting good affiliates is the most important element in growing your Business.
Good affiliates are those who are serious about building their business and are self motivated. These affiliates are gems and require proper Guidance at all times.
Normally when we advertise in various places most people get attracted by the earning potential. They join the business and after going through the work requirements required to grow the business they feel let down.This is the time when they need the support of their sponsors in helping them get started. Some of them grasp the business and become active and grow.
The good places to find good affiliates are :
You can get good Affiliates by running Pay per Click ad campaigns.Google is the best source for running these campaigns. However one has to be well experienced to run the ad campaigns and if any mistake is done you could lose lot of money without getting results. Low competition and long tail keywords should be used to get good results. Also split testing with different ads is very important.
Next best place to find good affiliates is the Affiliate Communities where you can target the right people as they are already interested in online business opportunities. Some of the good communities are Warrior Forum, IBO, Apsense etc. You shouldn’t be promoting your products / affiliate solution aggressively. You must try to make friends and understand whether what you are offering is similar to what they are looking for
The advantages of this recruitment method include:
increased exposure to the affiliate community
minimum costs involved
knowing exactly what their issues are, in order to make your offer appealing to them
Disadvantages:
can involve large amounts of time spent on forums, discussion boards etc.
may not permit explicit advertising
A more advanced technique is to find affiliates directly
Well, there are several methods; here are the ones I’ve tried:
do a keyword search for your competitors’ products and see what websites sell those products;
do a generic search (e.g. “download buy software”), including some long tails, for certain keywords: “buy”, “software”, “purchase”, etc;
do a keyword search for your product – see what websites have good rankings on the defining keywords for your software application and try to convince them to become your affiliates, even if they don’t sell as affiliates.
Use the contact options on their websites and send them an e-mail presenting the partnership opportunity. You should keep it simple, specifying what your product differentiates itself from the competition’s. The e-mail is the preferred contact option for affiliates, but it’s best to always leave your contact details (phone, IM) because some may want to contact you using these methods.
Remember to use a friendly and personal approach – people are more likely to respond to this tone. They are in the best position to weigh their advantages and they know you really are interested in getting more exposure and revenue through them; just make sure that your message outlines the win-win benefits.
Hope this helps.
wishing you lots of Success.
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