First let us see the difference between Offline an online marketing tool.
Offline marketing
1. Newspaper and magazine ads
2. TV and radio ads
3. Brochure
4. Flyers
5. Banners and Signs
Local chamber of commerce and yellow pages
Online marketing
1. Website or blog
2. Email marketing.
3. Social media (twitter, YouTube), network media (linkedin)
Article marketing (ezine articles)
Teleseminars and webinars
If we advertise in local newspapers:
Cost: is dependent of space and place ads on the front page, middle, or rear.
Number of prospects: as many people who read the local newspaper, a maximum number of printed newspapers.
If we advertise on the web site:
Cost: The cost of hosting and domain (if you develop and design your own website). Can use free blog too.
Number of prospects: as many people connected to the Internet and view our site.
It is your choice to choose between these two types. If you choose to sell your products or services locally then you may want to use offline marketing.
1. An ad you created for local newspaper, you can also enter as an article or advertisement on your website or blog.
2. Brochure or sales letter can be sent to others via e-mail marketing.
Benefits:-
Online marketing:
• Reduce cost expense
• 24 hours guidelines help
• Service at anytime from anywhere when you are online
• Unlimited range (no geographical limitations)
• Consume less time
• Not require of physical store, cost of rent
• Flexibility: online catalogs are change daily within some hour
Offline marketing:
• Proven history
• Tangible
• Trust factor
After seeing the details above, you can quickly see how offline and online marketing can be used as a reliable solution.
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First let us see the difference between Offline an online marketing tool.
Offline marketing
1. Newspaper and magazine ads
2. TV and radio ads
3. Brochure
4. Flyers
5. Banners and Signs
Local chamber of commerce and yellow pages
Online marketing
1. Website or blog
2. Email marketing.
3. Social media (twitter, YouTube), network media (linkedin)
Article marketing (ezine articles)
Teleseminars
...
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