Blogging is easy when you treat it as you would when talking to your best friend. Be very honest. Do not over-promise. Share your own success story not that of someone you do not even know. Keep your blog short and to the point (for the guys). Add something "cute" do not tell lies, and be personal about it without btagging (for the girls). Or to put it in a nut-shell: Be REAL and add to your blog twice a week.
