I think I would put the gift cards in birthday and Christmas cards etc. I would also give them to people I know have a good work ethic and have at least some background in marketing. Once I have done that, I might give them to affiliates in my team in recognition of some achievement, or as an enticement to meet goals. Giving them to prospective ECA's might open their eyes to how TripleClicks works so they can decide on their own.
