You should not use them with people you know, but you should use them in online promotion there you actually don't know who will visit your website until he/she signup for email news letter / more info from you. You can include some freebies to give out just for Sign Up to make it sweeter.
With people you know, or don't really know in "offline world" but you communicate with them regularly through chat messages on some social networks / forums / Skype groups etc.. it's better to explain your offer in direct contact ( live or private messaging ). Be friendly and you will get great results.
But you can also build a nice Lead Capture Page and promote it on traffic ex-changers, safe lists, with CPC - Cost Per Click advertising networks like Google, Facebook etc. With Facebook you can go with your Facebook Page, not blog page. Make a Facebook page tab with Sign Up form on it. Make it attractive and always include auto-responder SignUp form. Why? If you don't do that you miss to make A LOT of money here! Take a look:
The most successful and highest-earning entrepreneurs know that “the fortune is in the follow-up” and capitalize on it by always following up multiple times. Indeed, according to The National Sales Executive Association, the average sale is closed as follows:
2% on 1st contact
3% on 2nd contact
5% on 3rd contact
10% on 4th contact
80% on 5th through 12th contact
That means that your auto-responder system has to have minimum 12 messages. That also means that if you don't use it, you will get only "1st contact" sales, or signups, whatever you promote. And that is just 2%!
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You should not use them with people you know, but you should use them in online promotion there you actually don't know who will visit your website until he/she signup for email news letter / more info from you. You can include some freebies to give out just for Sign Up to make it sweeter.
With people you know, or don't really know in "offline world" but you communicate with them regularly through chat messages on some social networks / forums / Skype groups etc.. it's better
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