First, here’s an obvious answer. Then, I suggest the real reason why you should keep everyone in your downline as long as they are willing to be there.
First: Why would you want to? You create a team message to go to your PSAs, your CSAs, or both. Does it take longer to create because it will go to someone who doesn't respond or do anything? No. It takes the same amount of time to create your weekly message/newsletter, regardless who you sent it to.
Does it take longer to send to the inactive affiliates? No. You simply select "all" and send your message to the actives and the non-actives. Actually, it takes a few seconds longer, just to filter out the non-active affiliates.
Then: Why would you want to give up? When you send weekly messages, you want the largest group of people possible to send those messages to. Wouldn't you rather send to 1000, than to 100? Say "yes". Okay, here's why:
Messages are made of words. Words convey information, emotion, and pictures. They create interest, arouse thought, and tell the reader what you want him/her to do. The more people you send that message to, the more opportunities you have to get the message read. The more messages you get read, the more people are likely to remember you, and become interested in what you have to say. The more they remember you and become interested in what you have to say, the more likely it is that they will give some thought about what you are saying.
You want people to think about what you are saying. While people buy (and sign up for free offers) for emotional reasons, they need positive information to support why they did it. They will not become consistent workers until they feel what’s in it for them is valuable. That's where the information you have been sending comes in, as well as the long wait you have endured.
The other advantage of having many people to send messages is that you also have to write a subject line. That subject line may well determine whether your message is opened. If it's not opened, your message won't be read.
In conclusion, keep everyone until they leave. Hone your word skills in your message, and in your subject line. The more people that see it, the more response you get. Not responding is a response in marketing. No response means you didn't hit the right nerve, today, for them. More people mean more opportunities to hit the nerve that they will respond to today.
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First, here’s an obvious answer. Then, I suggest the real reason why you should keep everyone in your downline as long as they are willing to be there.
First: Why would you want to? You create a team message to go to your PSAs, your CSAs, or both. Does it take longer to create because it will go to someone who doesn't respond or do anything? No. It takes the same amount of time to create your weekly message/newsletter, regardless who you sent it to.
Does it take longer to
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