There are an awful lot of people out there trying to make money out of gold and silver. It is hard to know who to trust. Certainly not the people who offer to melt your valuables down. Nor coin dealers who only offer an under-the-bullion-market price for mint silver dollars. It you sre going to buy silver, you only want to deal with people with a good reputation. And if you want to sell silver, you need a good reputation to help you do that. We are very lucky with SFI. It has a rock solid reputation as a company, and it has a huge and efective marketing arm. If you are buying or selling through SFI you probably don't need to deal with escrow arrangements and osme of the other entanglements of trading in high-value products.
So the silver package opens up a new strategy - "I am with SFI, I can help you prepare for your future, whether that is providing you a market for your own products through SFI, saving on your own spending through TripleClicks, starting your own business within SFI, or, just traditionally, by investing in silver bullion as a hedge aganst currency instability." It really helps to turn SFI into a full-service, one-stop shop.
In short, my strategy in selling silver is not to sell the metal but to sell the reliability and trustworthiness of SFI as the supplier. Also add to that, always allowing for the impact of local regulations about holding currency metals, by offering silver through SFI I can reach a world market.
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There are an awful lot of people out there trying to make money out of gold and silver. It is hard to know who to trust. Certainly not the people who offer to melt your valuables down. Nor coin dealers who only offer an under-the-bullion-market price for mint silver dollars. It you sre going to buy silver, you only want to deal with people with a good reputation. And if you want to sell silver, you need a good reputation to help you do that. We are very lucky with SFI. It has a rock solid reputation ...more
