For a successful Pay Per Click, first you need to find a profitable niche.
Start by researching your market to discover which keywords are getting the most traffic.
Secondly find out the competitions you will have over such keywords. The popularity of a keyword means more traffic and of course more profit. However popularity may also mean high competition which has a direct impact on the bid prices. Find out the top bid prices for such keywords, your profit margin depends on your bid price. Also find out keywords that are being ignored and why. The essence is to find a profitable keyword with a good amount of traffic and a fair bid price
A successful pay per click campaign is based on the following:
1. Focused keyword research
2. Compelling Ads. and
3. Effective landing pages
P.S: For a better understanding of Pay Per Click Advertising, I suggest you read the book "Google Adwords Made Easy" by Brad Callen.
For a successful Pay Per Click, first you need to find a profitable niche.
Start by researching your market to discover which keywords are getting the most traffic.
Secondly find out the competitions you will have over such keywords. The popularity of a keyword means more traffic and of course more profit. However popularity may also mean high competition which has a direct impact on the bid prices. Find out the top bid prices for such keywords, your profit margin depends on ...more
