The first and main thing is to have a monthly budget. PPC can be very costly especially to someone who doesn't really know what they are doing yet.
Start out with just a couple keywords or phrases and see which ones work and which ones don't. There are days that will generate more hits than others just the same as there are certain times of days that will generate more hits than others. Once you start seeing a pattern then you can start narrowing down your advertising to the days and times that you are getting the most activity. Once you have this figured out then you can start adding and testing more keywords.
Here is a link that will help you learn more on PPC Advertising: http://www.wordstream.com/pay-per-click
The first and main thing is to have a monthly budget. PPC can be very costly especially to someone who doesn't really know what they are doing yet.
Start out with just a couple keywords or phrases and see which ones work and which ones don't. There are days that will generate more hits than others just the same as there are certain times of days that will generate more hits than others. Once you start seeing a pattern then you can start narrowing down your advertising to the days and times ...more
