One of the biggest things to watch out for is the ability to pause and edit your ad.
If you make a mistake, pay for the advertising, some places do not allow a change to the ad, or the ability to pause the campaign to make adjustments or correct errors.
One of the handiest things to have is your own domain, where you can create your own splash pages, and leads collection pages, as well as have the ability to track hits to your pages, and any activity generated by your advertising.
Process to have in place: Splash page (can be changed at your leisure even while an ad is running as long as it is on your own domain) Sometimes having the ability to swap a splash page on the fly helps figure out which one has more effect.
Your splash page, will have a click button, that leads them to a forms page/leads collection page that is tied into an auto response system that forwards your lead to whatever your advertising.
Track Everything when your paying for the advertising. Make sure there is a way to report discrepencies, especially if your paying for clicks.
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One of the biggest things to watch out for is the ability to pause and edit your ad.
If you make a mistake, pay for the advertising, some places do not allow a change to the ad, or the ability to pause the campaign to make adjustments or correct errors.
One of the handiest things to have is your own domain, where you can create your own splash pages, and leads collection pages, as well as have the ability to track hits to your pages, and any activity generated by your advertising.
Process
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