In order to be effective in recruiting affiliates face to face and one on one, you’ll need to learn and acquire the skills needed for this kind of method in marketing your SFI business.
Before embarking to recruit affiliates using face to face and one on one method, keep in mind the following key points:
- You must emotionally detach yourself from the outcome of your presentation to your prospect.
Your job is to act like consultants offering suggestions on how people can live a better life. If you focus on educating and understanding, you will have fun and your prospects will enjoy the experience.
- Be yourself.
Generally people find themselves becoming a different person when it comes to inviting a potential prospect to hear about their opportunity. This can have an adverse affect, making others uncomfortable. Just be yourself, just work on being your best self.
- Have passion in what you do.
Having enthusiasm can be contagious. People love to be around the positive, enthusiastic, loving life type of person. Smile, when engaging conversation with your prospect. Your positive emotion will translate into better results. Smiling helps your voice to sound friendly, warm, and receptive.
- Exhibit a strong posture.
Having a strong posture is one’s inability to be discouraged or swayed. You won’t get affected by those that are negative about your SFI business opportunity being presented to them.
If you are easily discouraged by a person in regards to your SFI business opportunity, it means that you lack a strong posture. Professional network marketers are strong, confident and bold with their message. You won’t find them apologizing or defending their position or opportunity.
Not allowing yourself to be affected by an outcome, being yourself, having enthusiasm and passion, and finally, having a strong, unshakable posture will give you the upper hand in presenting your SFI business opportunity face to face and one on one with your prospect.
Here are steps you can do to be effective in recruiting affiliates face to face and one on one:
- The first step in making this a reality, is that you must have good, qualified leads to be working with right from the start.
You must stay away from using the typical prospecting methods most people are taught. Those methods tend to be more solicitation, and less attraction. Plus, most people you prospect are simply “suspects”. So don’t spend your time trying to convert suspects into prospects – simply learn how to attract qualified prospects, and you’ll skip a wasteful step most other network marketers always make.
So if you want to be able to sponsor more affiliates, then you must have plenty of prospects to work with just about every day – and they must be qualified prospects. Otherwise, it’s wasting your time and stealing your leverage.
The focus of this strategy really depends on communicating with your prospects in a way that can allow you to increase your sponsoring efforts exponentially. Even if you do go out and generate lots of qualified leads every day; if you don’t communicate with them effectively and uniquely – you’ll still have difficulty converting leads into sign ups.
- Help your prospects get what they want.
Stay away from the typical thinking of “how can I get this person to sign up”. You must realize that effective recruiting is more about getting that prospect what he/she wants, and less about you getting him/her to sign up.
You must start thinking of yourself as a “solutions provider” instead of just presenting your SFI home business opportunity to them in the hope that they’ll sign up. Put yourself in your prospect’s shoes, and think about how you would want to be treated if you were that prospect. Think of yourself as somewhat of a consultant, and not just a network marketing sales rep.
You must put your prospect’s needs/wants above your own, and focus on helping them achieve or obtain what they want.
Before meeting with your prospects face to face and one on one, contact them in their preferred way of communication to schedule an appointment. If you’re going to use the phone, do the following steps:
1. Introduce yourself and let them know that they had responded to you (requested info from you, etc.) and you are getting back with them.
2. Check to make sure that it’s a good time for them to talk (people may be distracted when your call and it would not be wise to continue if that’s the case, so ask “Did I catch you at a good time?”
3. Reaffirm that they had responded to your message (marketing), and then offer them a free 30 minute consultation to discuss what they are looking for or help with what they are trying to accomplish.
4. If they would like a consultation, qualify them a little further first by asking them a few questions to gauge their level of commitment and desire (how serious are they about getting involved in a home based business, do they have any time or money to invest into a business venture, etc.)
5. Schedule the consultation in the time most convenient to them.
Now that you have set a consultation appointment successfully, it’s time to meet your prospect face to face. Here are the steps:
- Allocate at least 30 minutes of time for a consultation.
- Have a notepad ready for taking notes during the consultation (as the prospect is talking and answering questions). Ask them questions about themselves, their seriousness of interest, and what they are trying to accomplish or fix. The answers they give you will help you determine if they are truly good prospects and what the next step for them in the process would be.
- Remember that the consultation is not really to “close” the prospect into signing up. Prospects could make a decision to join with you by the end of the conversation. The purpose of the consultation is really to start a relationship with your prospect by uncovering what their needs/wants are, and assess their commitment level to know how to move forward in the recruiting process.
- Identify their concerns/issues, focus on listening to understand clearly what they need help with or have an interest in, figure out how you can help them solve those issues.
- If the solution you arrive at is appropriate to their needs, and is in line with what you offer, move them forward in small, non-threatening steps towards applying or obtaining that solution (your SFI business opportunity or more info about it).
Always remember that to be effective recruiting face to face and one on one, you need to focus on your prospects getting what they want. Your job is to simply guide them through that process in a ‘consultative’ way.
If what they want to accomplish or achieve lies in what you offer, you lead them to that in a direct, but never pushy way so they will get what they want and in turn you’ll get them to sign up.
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8/21/2014 8:33 pm