Hi, Kumar,
This is really a Wonderful Marketing Question!
First & foremost, and for the benefit of all and sundry reading this presentation, a Unique Selling Proposition (USP) of a particular product is the real factor (or secret) that makes such a product to be unique or different from others of its ilk in the marketplace.
And for Privacy Maxx as a case in point, it is true that there are other ID-protection products out there. So to me, it appears that what Kumar wants us as marketers to defend when marketing this product out there, are the unique features that differentiate or distinguish it from just any other ID-protection product.
If I am correct in my gesticulation/understanding of this question, then, I would like to state that, from the series of researches that I've personally conducted on this product, I wish to present to you, the following cogent points as the USP of PrivacyMaxx:--
1. PrivacyMaxx covers you and your immediate family (spouse or domestic partner, children at the same address up to age 25, including IRS dependents sharing the same address regardless of age, or nursing home/hospice, or deceased 12 months or less);
2. PrivacyMaxx provides fully-managed ID recovery service;
3. PrivacyMaxx covers ID theft with no family fraud or other exclusions;
4. PrivacyMaxx provides unlimited restorations;
5. There is "No deductible" with PrivacyMaxx product;
6. The user can work until credit and his/her identities are restored to pre-theft status
7 Purchase of PrivacyMaxx includes 12 months of post-recovery monitoring. (That's a Warranty)!
8. There is provision of a $25,000 Expense Reimbursement (This is a big PLUS for PrivacyMaxx as majority of other ID-protection products actually lack this added quality).
Hope this attempts to answer your question to your expectation.
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Hi, Kumar,
This is really a Wonderful Marketing Question!
First & foremost, and for the benefit of all and sundry reading this presentation, a Unique Selling Proposition (USP) of a particular product is the real factor (or secret) that makes such a product to be unique or different from others of its ilk in the marketplace.
And for Privacy Maxx as a case in point, it is true that there are other ID-protection products out there. So to me, it appears that what Kumar
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10/26/2015 3:07 pm