Affiliate since: 05/03/2002, Power Rank: 300

Your welcome message is one of the most important tools in growing your SFI business. Through your welcome message your new affiliates form their first impression about you as Sponsor in joining your organization.

How to refresh your welcome message and keep it interesting as well?

- Your welcome message must be clear, easy to read and should include a short introduction about you as their Sponsor and expression of your genuine interest in supporting them.

- Your subject must be focus on understanding the core concept of SFI which includes SFI BASICS and LAUNCHPAD. This will get them to start on the right foundation in their journey with SFI.

- Direct them to perform the Getting Started actions (red/green jet icons) to qualify them to become Fast-Track members and include the link for more details about becoming a Fast-Track member: https://www.sfimg.com/FT

- Review the SFI news and include up-to-date changes on policy or latest innovation about growing your SFI business.

- Emphasize in your message on their first important achievement in their first month: To become an EA.

- Remind them that they should not leave the SFI BASICS and LAUNCHPAD until they fully understand.

- Emphasize the importance of logging in daily performing their To-Do-List.

- Express your appreciation for joining SFI and mention to them that they have joined one of the most popular and top home based business opportunities worldwide.

- Don’t forget to include your contact information to ensure that they are welcome to contact you anytime for support.

You can format your welcome message as pointed out above. Be creative; don't just spill your words on the paper (or on the computer screen). Take your time to craft the message. Keep reviewing it and rewriting until you say what you want to say in the most effective and compelling way... Remember that everything worth reading was rewritten many, many times.


less

Your welcome message is one of the most important tools in growing your SFI business. Through your welcome message your new affiliates form their first impression about you as Sponsor in joining your organization.

How to refresh your welcome message and keep it interesting as well?

- Your welcome message must be clear, easy to read and should include a short introduction about you as their Sponsor and expression of your genuine interest in supporting them.

- Your
...more

Affiliate since: 05/03/2002, Power Rank: 300

Staying connected with your PSAs and CSAs is vital to your growth as business owner. You need to communicate with them as often as possible, in supporting and keeping them up-to-date in growing their own SFI business. Whether you’re using email or SFI communication tools, staying connected with them helps you build strong relationship with your PSAs and CSAs.

Most email service providers and spam filtering programs offer to protect your PSAs and CSAs email inbox from unwanted messages. However, they sometimes block legitimate communications that you’re sending to your PSAs and CSAs. Spam controls work in a variety of ways, and regularly make mistakes: mislabelling as spam mail that your PSAs and CSAs should received, rejecting legitimate message delivery, and sometimes routing messages to trash folders where you won't see them.

Knowing these facts, here are ways to make sure your PSAs and CSAs are receiving your email messages:

- Add SFI email ([email protected]) to address book

Ask your PSAs and CSAs to add SFI email (whitelist [email protected]) to ensure that your messages are getting through. By using the Genealogy group support, your messages are being sent at the same time to your PSAs and CSAs Team mail inbox and email addresses. To verify, use the Stream Post to inform them if they are receiving your messages in their email inbox.

- Check Spam/Junk mail folder

Depending how often you communicate with your downline, you might be sending a great deal of messages to them. Your PSAs/CSAs email provider may consider that your messages are unsolicited spam email and may block them completely or may be filtered to a folder called Spam or Junk mail or may land straight to Trash folder. Ask your PSAs/CSAs to check their Spam/Junk mail and Trash folder. If they found any messages from you, ask them to mark your messages as “Not Spam” or “Not Junk”. This will ensure that your messages are being delivered correctly.

- Check email filter setting

Nowadays email service providers offer software that filter based on the content of messages, subject or “containing words”. Inform your PSAs/CSAs to check their email filter settings and may need to revise them to prevent your messages being labeled spam/junk mail incorrectly.

- Contact email service provider

Most email service provider may be operating anti-spam systems on their mail servers without your PSAs/CSAs knowledge. Encourage your PSAs/CSAs to communicate directly with the IT department of their Internet service provider to report any blocking of legitimate mail from you. The blocking may be occurring because they might be using unreliable "blocklists" or error-prone spam filters. Ask them to request their Internet service provider to reconfigure their system to enable the delivery of your mail.

less

Staying connected with your PSAs and CSAs is vital to your growth as business owner. You need to communicate with them as often as possible, in supporting and keeping them up-to-date in growing their own SFI business. Whether you’re using email or SFI communication tools, staying connected with them helps you build strong relationship with your PSAs and CSAs.

Most email service providers and spam filtering programs offer to protect your PSAs and CSAs email inbox from unwanted messages.
...more

Affiliate since: 05/03/2002, Power Rank: 300

How to get real unstoppable momentum in your group and in your SFI organization as a whole? What’s the purpose of maintaining or boosting momentum in your group? First of all how do you mobilize positive momentum in your group?

When a team is aligned and engaged, you can easily identify the sense of motion and lift. Team’s alignment and engagement are not created in a single transaction, but takes time to build step-by-step through a reciprocal process of mutual commitment and action.

How to get started in boosting momentum and maintaining it in your group?

- Communicate

This is the first step in creating unstoppable momentum in your group. You have to establish an open line of communication. Make use of the SFI communication tools, Skype, Facebook and other social media sites, etc to stay connected with your group. Getting to know more closely about your group’s concerns will help you establish relationship with them and help them better understand their challenges. As a Team Leader, you’ll need to invest in connecting with your team members, aligning around your shared goals or mission within your organization.

- Initiate interactive conversations and activities

You can spark your team members by initiating interactive conversations and activities, and explore how they might create more value for everyone in working together as a team. This will result in more collaborative dialogue and real ownership of their SFI business, as well as more proactive action to address barriers/challenges in their business and life.

- Employ combination of good motivational practices with meaningful work, the setting of performance goals and the use of an effective reward system

If you can do a good job in linking these factors together, you’re most likely increase the motivation levels of your group. The higher the motivation levels of your group, the better chances of long-term results in maintaining and boosting momentum in your group.

By creating opportunities for sharing experiences, listening to needs, and understanding mutual dependencies within your group will help you identify the few key commitments that will most increase the value of their relationships going forward.

Applying the principles above can dramatically improve relationships, maintain and boost momentum within your group.

less

How to get real unstoppable momentum in your group and in your SFI organization as a whole? What’s the purpose of maintaining or boosting momentum in your group? First of all how do you mobilize positive momentum in your group?

When a team is aligned and engaged, you can easily identify the sense of motion and lift. Team’s alignment and engagement are not created in a single transaction, but takes time to build step-by-step through a reciprocal process of mutual commitment and action.
...more

Affiliate since: 05/03/2002, Power Rank: 300

If the affiliate is one of your team members, as his/her Team Leader/Sponsor, it is very important that you clarify the significance of performing his/her daily To-Do List in growing his/her own SFI business.

You can do the following steps to clear up any misconception about doing his/her daily 1 VP actions:

- Do a review of SFI BASICS and LAUNCHPAD.

Considering the daily 1 VP actions as a waste of time is like throwing away the first founding principle of SFI BASICS, which is “Start earning money by accumulating VersaPoints.” Building your network without the first step of SFI BASICS will not work. SFI has carefully designed the core foundation of a successful network marketing business through SFI BASICS and LAUNCHPAD and SFI still flourishing in its 17th year.

- You need to explain clearly that the daily 1 VP actions provide base points every month to build upon for maintaining EA or moving up to TL.

- In general most affiliates are focus on scoring VPs and don’t care much about the content of the daily 1 VP actions. You can emphasize the significance of the daily 1 VP actions by going through each section and how it relates to the momentum and growth of his/her SFI business:

1. To-Do - overview of the list of actions that will earn him/her VPs.

2. TIPS section contains Tip of the Day, Ask SC Answer of the Day, Quote of the Day, Did you know? and Today’s Featured Marketing Aid. These are all important information for expanding the growth of his/her SFI business.

3. Stream - read posts from his/her upline or do his/her own post if applicable. This section provides the means to stay connected with his/her Team Leader/Sponsor/Uplines.

4. TC – Deal of the Day for money saving deals, browse new TC products, learn how to list his/her unwanted stuff in member listings, and tips in growing his/her SFI income selling TC products.

5. ECA – View listings of “Today’s Featured ECA”, tips in growing his/her SFI income by referring ECAs, Call to action support of his/her country’s ECA, Finding ECAs in his/her country/region, ECAs offering TCurrency (his/her country/region), and ECAs that accept MRP in his/her country/region and worldwide.

6. EZ games – contains info about prizes ranging from CSAs, MRPs, TCredits and AVPs won by participants. It might attract him/her to participate. This section provides also tips for growing his/her income by referring people to EZ.

7. PB – he/she will find live auctions to participate and win popular brand name products for very much under the retail price and Tips for winning. He/she can also review the tips in growing his/her income by referring people to Pricebenders.

8. Scoreboard – This section is his/her VersaPoints center. It contains the total VPs earned to date, current monthly VPs and the current day’s total VP earned. Furthermore this section provides him/her VPs Streak Stats, rank qualifications; Power Rank, Top Sponsors and an overview of his/her overall commission earnings.

9. Movers – This section contains the most active affiliates of Team Leaders/Sponsor. If your affiliate is in his/her first month, you can just simply mention that the movers tab provides vital information for customizing support of each of the active affiliates listed.

10. Growth – A summary of the expansion and growth of SFI/TripleClicks can be drawn from this section. It provides important SFI/TC stats, giving us clear picture and encouragement where SFI and TC are heading.

11. Goals – As his/her Team Leader/Sponsor you can emphasize the importance of writing his/her goals. It reminds him/her the reason, why he/she joined SFI.

12. Ask SC – Let him/her know that this section is a great resource for widening their knowledge base. Encourage him/her to browse on over 600 questions and solutions about SFI and TripleClicks. He/she might be able to find relevant topics for his/her current situation.

- Performing the daily 1 VP actions will also qualify him/her 1 entry in the Daily Grand to win a share of $2000 or more in prizes.

By following the steps above, you might turn around your affiliate’s viewpoint and might prove to be the start for him/her of becoming most active in your movers tab.

less

If the affiliate is one of your team members, as his/her Team Leader/Sponsor, it is very important that you clarify the significance of performing his/her daily To-Do List in growing his/her own SFI business.

You can do the following steps to clear up any misconception about doing his/her daily 1 VP actions:

- Do a review of SFI BASICS and LAUNCHPAD.

Considering the daily 1 VP actions as a waste of time is like throwing away the first founding principle of SFI BASICS,
...more

Affiliate since: 05/03/2002, Power Rank: 300

Keeping the momentum of growing and expanding your SFI business will depend on how much effort you put in each day and that includes keeping your team up-to-date on the goal of your whole team. As their Team Leader, you need to not only maintain your connection with them but most especially strengthen your relationship with them. Being a good example and maintaining close contact with your team are very effective in preventing them to become inactive.

How do you accomplish this? As I have already mentioned above, the most important message you can convey to your team is your example. Your example as a Team Leader are message in action and action speaks louder than words. If you’re setting an example of logging in once in a while then they will most likely follow your lead. If on the other hand, you possessed dozens of badges such as Top Enroller, Fast-Track member, etc., they would want to become like you.
Here are series of questions that will help you to find out what kind of message you’re sending to your team. It’s very important to answer the following questions honestly in order to see yourself as your team sees you:

- Are you logging in everyday (not missing a single day, if possible) and performing your To-Do List?

- Are you actively participating in SFI Forum and Ask SC?

- Are you consistently communicating with your team by giving your 100% support and words of encouragement?

- Are you actively participating in the EZ games? Are you displaying as a result those attractive EZ games badges?

- Are you employing one-on-one communication with your team? Your willingness to talk to each member of your team in regards to their challenges shows your deep concern and you’re sending a strong message to each one of them of how best you can help your team.

Conveying a message of how deep you’re involve with your team will get them more engage in their journey with SFI.

less

Keeping the momentum of growing and expanding your SFI business will depend on how much effort you put in each day and that includes keeping your team up-to-date on the goal of your whole team. As their Team Leader, you need to not only maintain your connection with them but most especially strengthen your relationship with them. Being a good example and maintaining close contact with your team are very effective in preventing them to become inactive.

How do you accomplish this? As I
...more

Affiliate since: 05/03/2002, Power Rank: 300

It’s natural for us humans to feel good when we can help others in SFI, to achieve their goals and attend success. The lack of financial investment in venturing SFI seems to pose a major challenge. We can learn from the humble beginning of SFI. SFI was launched in 1998 with just one product. Today, SFI with its TripleClicks e-commerce store has grown to more than 80,000 products/services sold in more than 190 countries worldwide. The potential of being an SFI affiliate is incredible. It’s definitely worth it to help others even with people who don’t have money to invest.

Anyone with a computer and Internet access has the opportunity to become a SFI affiliate for free. There is no obligation on purchase requirements of any kind.

If you’re a Team Leader with affiliates who don’t have money to invest in SFI, you can help them in the following manner:

- First, your affiliates must be willing to invest as much time as required in order to learn the concept of SFI (SFI BASICS and LAUNCHPAD).

- They should follow your lead of being passionate in logging in daily and performing To-Do List.

- They should continually invest their time in learning and acquiring the skills required in network marketing. The Training section covers all the information needed to market SFI and is a good place to start. As their Team Leader, you need to guide them and to emphasize to them to focus in learning effective free advertising. Since the only option they have in the beginning is to invest a lot of time, they have the opportunity to participate in supplemental income streams such as referring ECAs and SFIPPA.

- Communicate to them that they can start earning by generating sales at TripleClicks. They can choose from wide varieties of TC products/services to promote using the marketing methods and marketing aids from the marketing center and consequently learn how to generate unlimited VPs and Direct Commissions with TC sales.

- You can let them know about the Member Listings program. With this program they can sell their unwanted stuff.

Your affiliates can build upon those steps above and start to establish themselves. As they continue in their development and growth they’ll become stable. Less and less time would be needed and would free up some of their time. They’ll eventually be able to afford financial investment to expand the growth of their SFI business.

less

It’s natural for us humans to feel good when we can help others in SFI, to achieve their goals and attend success. The lack of financial investment in venturing SFI seems to pose a major challenge. We can learn from the humble beginning of SFI. SFI was launched in 1998 with just one product. Today, SFI with its TripleClicks e-commerce store has grown to more than 80,000 products/services sold in more than 190 countries worldwide. The potential of being an SFI affiliate is incredible. It’s definitely
...more

Affiliate since: 05/03/2002, Power Rank: 300

As SFI business owner, do you know the types of marketing tools available to grow your business? Knowing them and understanding each one of them will help you identify which one could be effective in building your business.

Some marketing tools are designed to generate leads for your SFI business, drive sales and customer traffic for promoting TC products/services, while other tools are used for gathering customer/prospect data. The key is deciding which marketing tools you need to accomplish your primary objectives. Often, you will use several different marketing tools simultaneously.

The best marketing tools for your SFI business will depend on the following points:

- Your goals, which include short and long term goals. You need to align your marketing tools with your goals to ensure success.

- Your time frame. How much time are you going to invest to establish the growth and momentum of your SFI business leading to your long term goal?

- What kind of budget are you going to commit consistently for your marketing campaign?

Let’s say, you set a goal to sponsor 50 affiliates per month or better find 5 to 10 affiliates who exhibit the qualities of entrepreneurship and duplicate your skills. What marketing tools do you need to accomplish this goal?

There are series of steps involved before you can identify the best marketing tools for your SFI business and come up close to your primary goals:

- You need to brand yourself.

Developing your personal brand is similar to product branding. The overall goal with branding is to differentiate yourself in the market so you can attain your objectives. The process includes defining your brand and brand attributes, positioning your brand in a different way than your competitors and then managing all aspects of your personal brand.

- Establish your presence on the web.

Without web presence, you’ll be missing key opportunities to grow your SFI business. A website is the modern equivalent of a business card. But becoming a recognizable name on the Internet takes more than just finding a place to list your contact info. Building a web presence takes time, effort and persistence. It’s important to build your online presence so that your prospects will find you, interact with you, get to know, like and trust you.

The above steps provide the essential ground for launching your marketing campaign effectively.

To identify the best marketing tool, you have to employ keycodes and Hit Tracking in your advertising effort for the following types of marketing tools:

- Traditional Media

Traditional media which include billboards, banners, newspapers, magazines, television, radio and telephone directories involve marketing tools such as paid print advertisements, commercials and news releases. This approach focuses on a one-way promotion push and relies on reaching high numbers of people to ensure success. Advertising through this marketing tool can be costly and it is highly recommended to take your marketing budget into consideration before committing to this method.

- Digital Media

Computer software technology can reach potential prospects with targeted, measurable communications. Specific digital media marketing tools include search engine optimization, mobile marketing, interactive online advertisements, and opt-in email. A key component of digital marketing tools is Web analytics, which provide information on an Internet user's online activities, IP address and search keywords. To engage in digital media marketing, you can hire digital media marketing agencies or utilize software as a service application.

- Social Media

Social media marketing is a subset of digital media marketing. However, the goal of social media marketing tools is to develop an interactive, online relationship with the prospect rather than to mine covertly for prospect data. Specific examples of social media marketing tools include blogging, tweeting, posting, sharing, networking, pinning, bookmarking, media sharing and commenting on social media websites such as Twitter, Facebook, Orkut, LinkedIn, Pinterest, Reddit and YouTube.

- Promotional Items

Promotional items, such as ECA brochures, SFI/Eager Zebra/TripleClicks X-cards, Wave3 kits, TC Gift Cards and Wearables (Eager Zebra/SFI/TripleClicks T-Shirts) are tangible marketing tools. Some of these items include large amounts of detailed information and highlight attributes of the product or service; X-cards may display a company logo and provide contact information. In addition to increasing sales/sign ups, promotional items contribute to building brand awareness, but cost is a factor when selecting these items.

less

As SFI business owner, do you know the types of marketing tools available to grow your business? Knowing them and understanding each one of them will help you identify which one could be effective in building your business.

Some marketing tools are designed to generate leads for your SFI business, drive sales and customer traffic for promoting TC products/services, while other tools are used for gathering customer/prospect data. The key is deciding which marketing tools you need to accomplish
...more

Affiliate since: 05/03/2002, Power Rank: 300

What do you mean by best countries? I assume that you would like to sponsor new affiliates from countries, who will commit themselves to SFI, have a burning desire to achieve their primary goal and understand the importance of being a team player.

How would you decide in this scenario which best countries to advertise SFI?

You sponsored 1 new affiliate from a country, who possesses the qualification above, constantly communicating with you as his Team Leader, thereby having close relationship with you and helping you to multiply your downline.

You sponsored 100 new affiliates from several countries, majority of them have zero VP from the day of sign up until the present time; some of them log in once in a while.

Which scenario would you consider got better result in advertising SFI?

No one will know definitely beforehand, where to find new affiliates, who will stick to SFI affiliate program.

Here are the factors that will affect your advertising of SFI:

- Age

- Working class (professionals)

- Non-working class (retired/home makers)

- Socio economic status

- Region specific

- Religion/community

To find out the best countries to advertise SFI, your message must reach your target audience. Defining who you want to reach and being very specific about it is one of the more important things that will help you in creating the best marketing mix.

First identify all the key characteristics and demographics that describe your target. Being specific is the key. Ask yourself such questions as: How much income would they like to make in 5 years? How much time they can invest per day?

When setting your goals, be realistic. Having a clear understanding of what your marketing plan should accomplish will help create the best marketing strategy for your SFI business.

less

What do you mean by best countries? I assume that you would like to sponsor new affiliates from countries, who will commit themselves to SFI, have a burning desire to achieve their primary goal and understand the importance of being a team player.

How would you decide in this scenario which best countries to advertise SFI?

You sponsored 1 new affiliate from a country, who possesses the qualification above, constantly communicating with you as his Team Leader, thereby having
...more

Affiliate since: 05/03/2002, Power Rank: 300

Every serious SFI business owner needs to adapt to the constantly evolving market. Your marketing plan plays a vital role in bringing your SFI business into life.

You should take the time to write the plan, even if it's only a few pages long. Developing the plan is like the "heavy lifting" of marketing. While executing the plan has its challenges, deciding what to do and how to do it is marketing's greatest challenge.

Creating a good marketing plan for your SFI business means setting goals that will get you from where you are to where you want to be.
Before creating your marketing plan that will suit your budget and your personality type, you must know the reason why you need a good marketing plan.

Why do you need a marketing plan?

A good marketing plan will help you answer important questions about your SFI business, and your marketing plan will act also as a reference document to help you to execute your marketing strategy. It will also help you to develop a structured approach in creating an effective support strategy to satisfy the needs of your downline.

When writing a marketing plan you need to be clear about your marketing objectives and how you’re going to achieve them.

What you should consider to include in your marketing plan

You marketing plan should illustrate that you have carefully considered how to implement the process of duplication and continually expand the growth of your SFI business. The contents of your plan should include:

Your marketing objectives

What do you want your marketing plan to accomplish? Be specific. Your objectives may be financial, with a goal to sponsor quality sign up to duplicate your efforts, increase generation of TC sales, or marketing focused to build your brand, and increase awareness of your own SFI business.

Define your marketing objectives clearly in a way that should be easy for you to remember:

- have clearly outlines objectives; being specific

- indicate what you intend to use as a measure of success

- are the objectives attainable for your SFI business?

- do you have the knowledge of resources to achieve your objectives?

- be clear about the time-frame in which you intend to achieve your objectives.

An effective strategy will help you to define the overall direction for your marketing program. It will also detail how you are going to market your SFI business in ways that attract quality sign ups (targeted).

Your Actions plans and budgets

Your action plans and budgets will bring your strategies and marketing goals into reality. They are your key tools for implementation. To ensure that they are successful they should be detailed, definitive and revisited regularly.

What would be the organizational implications of your marketing plan?

Organizational implications are often overlooked when business owners tackle a marketing plan. Let’s say your goal is to increase the number of PSAs from 50 to 100. How would you handle the situation of being accessible for support all the time? Would you be able to train your most active affiliates on time in order to reassign your new affiliates, thereby delegating some of your responsibilities? It’s important to consider and document these decisions in your plan.

Evaluate and monitor your marketing plan

You need to test and measure the results of your marketing activities to ensure ongoing improvement. Whatever method or technology you have selected to employ - formal methods of evaluation and monitoring will help you to understand the effectiveness of your marketing and return on investment.

Keep a summary of your plan

Summarise the key components of your marketing plan. Think of it as a quick reference tool that you can refer to at any time to keep your goals on track. Refer to this section of your marketing plan to reference and attach documents supporting the claims or assumptions made within the marketing plan.

less

Every serious SFI business owner needs to adapt to the constantly evolving market. Your marketing plan plays a vital role in bringing your SFI business into life.

You should take the time to write the plan, even if it's only a few pages long. Developing the plan is like the "heavy lifting" of marketing. While executing the plan has its challenges, deciding what to do and how to do it is marketing's greatest challenge.

Creating a good marketing plan for your SFI business
...more

Affiliate since: 05/03/2002, Power Rank: 300

To answer your question, you’ll need to go back when you first joined SFI. Every affiliate who joined SFI has in mind to make money to supplement his/her income and improve his/her standard of living.

There are factors involved that you need to take into consideration in order to understand your PSAs and CSAs clearly why it’s difficult for them to be convinced. Here are they:

- As affiliates, we all come from different walks of life and the majority are seeking to become for the first time entrepreneurs. Most are not aware of the challenges that come with owning a business, especially for the first time.

- As affiliates, we all differ from background but the majority has to unlearn the employee mentality.

- The level of understanding SFI concept will differ for every individual. Some are fast learners and some may take time.

- The attitude carries a lot of weight in venturing SFI. What’s the commitment level of your PSAs and CSAs? How would you answer these questions: Are you willing to do whatever it takes to succeed in SFI? What about your willingness to change?

Understanding the points above will help you tremendously in dealing with your PSAs and CSAs.

Depending on the level of understanding of your PSAs and CSAs, they might not even see any advantages, especially for newcomers. To turn around your situation of having a hard time convincing your PSAs and CSAs that they can succeed in their own SFI business, you should do the following:

- As their Team Leader, be an example to them. Educate your PSAs and CSAs by showing them that as a business owner; you set up your plans and goals.

- Having your own SFI business, you direct yourself to act upon your written business strategy.

- Emphasize to them that having their own SFI business will mean taking the full responsibility to act and move forward and should not depend on their Team Leaders’ style of leadership,

- Educate them as business owners, they should not depend on what others can do for them, but they should take the initiative on what they can do for themselves.

- You should let them know clearly as business owners they should take the initiative to train, motivate and promote themselves. When they do this on their own, they’ll learn to appreciate any help from their sponsor/upline.

less

To answer your question, you’ll need to go back when you first joined SFI. Every affiliate who joined SFI has in mind to make money to supplement his/her income and improve his/her standard of living.

There are factors involved that you need to take into consideration in order to understand your PSAs and CSAs clearly why it’s difficult for them to be convinced. Here are they:

- As affiliates, we all come from different walks of life and the majority are seeking to become
...more