The most effective form of online advertising is always through using Safelist Mailers.
The reason why it is an effective form of recruitment is that it is highly targeted, you have to capture the persons interest with the subject line, then through the mail content itself you provide the facts which give reason for them to signup and become an active member.
Ultimately the results can vary, but you can improve the results significantly by always using unique and factual information in your mails.
First of all with the subject line, don't make it generic or hyped, create something that would draw your attention to it whilst remaining within the constraints of what you are actually promoting.
With the mail content itself don't fill it with hype, jargon or generic content, use your own genuine facts and figures, show your prospects the potential of what they could get from becoming an active member at SFI, and also make them aware that you will be there to support them throughout their journey with SFI from the moment they signup.
Essentially you are not so much selling just SFI, you are also selling the benefits of joining SFI as part of YOUR team, after all, people buy people!
When you are using safelists you will always get the best results when you use ones which DON'T incorporate any element of forced or incentivized clicking and/or gamification, look for the purist lists where members can earn credits from reading the mails but ultimately have no reason other than that to be reading the mails unless it really draws their attention to it.
Most marketers tend to avoid safelists which feature jackpots and clicking contests as they simply don't deliver results, they essentially transform the safelist into an untargeted traffic exchange!
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The most effective form of online advertising is always through using Safelist Mailers.
The reason why it is an effective form of recruitment is that it is highly targeted, you have to capture the persons interest with the subject line, then through the mail content itself you provide the facts which give reason for them to signup and become an active member.
Ultimately the results can vary, but you can improve the results significantly by always using unique and factual information
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9/26/2015 3:58 pm